Brand leader/ Brand manager

Báo lỗi

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Ngày cập nhật: 14-04-2024

Địa điểm: Hồ Chí Minh

Ngành nghề: Bán hàng Marketing - PR

Vị trí: Trưởng nhóm / Giám sát

Mức lương: 20 Tr - 30 Tr VND

Trình độ: Đại học

Kinh nghiệm: 2 - 5 Năm

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Mô tả công việc

The Brand Leader/Manager will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Leader/Manager will play an ownership role in strategic planning and execution of the go-to market strategy for the assigned e-Commerce platforms and brands. Primary responsibilities include develop and implement brand-building strategies that increase sales/profits and customer engagement. Running daily operations of the e-Commerce’s stores for an assigned set of brands.

Responsibilities

· Coordinate cross-functionally to ensure consistency in brand-related decisions

· Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach

· Maintain quality control of the product listings, ensuring all information is accurate and that product and pricing are up to date.

· Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve e-Commerce stores performance;

· Oversee marketplace management, digital marketing operations and digital platform operations;

· Forecasting of annual sales and management of inventory planning & replenishment;

· Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;

· Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;

· Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyse brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.

Yêu cầu công việc

· Proven working experience as e-commerce brand leader or Brand Manager

· Proven ability to develop brand and marketing strategies and communicate recommendations to the brand’s owners.

· Experience in identifying target audiences and devising effective campaigns

· Excellent understanding of the full marketing mix

· Strong analytical skills partnered with a creative mind

· Data-driven thinking and an affinity for numbers

· Outstanding communication skills

· Up-to-date with latest trends and marketing best practices

· Degree in marketing or a related field

· Very good communication in English

Quyền lợi công việc

  • Chế độ bảo hiểm
  • Du Lịch
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
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Hạn nộp: 14-05-2024

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