Digital Marketing Supervisor
Báo lỗi
☞ CÔNG TY TNHH THỜI TRANG VÀ MỸ PHẨM ÂU CHÂU
Lượt xem: 204
Ngày cập nhật: 14-04-2024
Địa điểm: Hồ Chí Minh
Ngành nghề: Du lịch/ Nhà hàng/ Khách sạn Marketing - PR
Vị trí: Trưởng nhóm / Giám sát
Mức lương: Cạnh tranh
Trình độ: Đại học
Kinh nghiệm: 4 - 5 Năm
Mô tả công việc
PLATFORMS & MEDIA (80%) - Dominos Pizza:
- Create, initiate, develop and/or implement the short-term and long-term digital marketing strategies, campaigns, and digital activations to increase brand awareness and online revenue (from Web, App, Mini App, etc.) for the brand.
- Lead and implement digital marketing approach, including organic and paid media optimization.
- Work with Marketing and Operations team to ensure aesthetic to align with usability and accessibility.
- Own and maintain site analytics, metrics, and campaign reporting. In depth knowledge of SEO, Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.
- Set sales target for each channel follow brand KPIs.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
CRM & LOYALTY PROGRAM (20%) - Dominos Pizza:
- Manage the quality and consistency of data capture across all customer touchpoints, including the website, Call Center, stores, and all media activities.
Collaborate with IT team & vendor to build up CRM system and ensure the CRM system provides an effective sales funnel.
Develop and implement CRM/ Loyalty program that drives customer loyalty and retention both online and in store.
Assist brand team in providing consistent user experience across all digital touchpoints.
Yêu cầu công việc
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5 years’ experience in a digital marketing or advertising position, at least 2 years at leader/ supervisor level.
- Fluent in English and Vietnamese is a must.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website/ App analytics tools (e.g., Google Analytics, Google Tag Manager, AppsFlyer, etc.).
- Experience in setting up and optimizing Google Ads & Facebook Ads campaigns.
- CRM / Automation Marketing experience is a plus
Quyền lợi công việc
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chế độ thưởng
- Đào tạo
- Tăng lương
- Công tác phí
- Phụ cấp thâm niên
- Nghỉ phép năm
Hạn nộp: 14-05-2024
Bấm để nộp hồ sơ ứng tuyển miễn phí
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