Digital Media Director

Ver: 186

Día de actualización: 14-04-2024

Ubicación: Ho Chi Minh

Categoría: Marketing / PR

Posición: Giám đốc

Salario: Cạnh tranh

Educación: Đại học

Experiencia: 8 - 15 Năm

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Descripción del trabajo

Mastery of all Campaign Management and Planning & Optimization functional responsibilities
Able to deliver against functional responsibilities in a more strategic, mature, and self-guided manner, on high volume of accounts, larger scale client/Media programs
Responsible for the client’s media program that delivers against clients goals and drives value
Contribute to the development of forward-thinking strategies and campaigns
Develop a management and measurement framework to steer and monitor program progress and success
Salesforce updates, review and monitoring of revenue and margins
Responsible for giving direction to the media services, platform, and capability resources as it pertains to the client’s work
Confident, articulate, and strategic delivery of consultative messaging – both written and verbal – to senior leaders without senior leadership guidance
Proactively devising and pushing new concepts to manage/grow the program; Including analytics, innovative strategy, and other company’s businesses
Often able to “stand-alone” with program, team, and client, without senior leadership guidance on small and mid-scale clients
Act as a Media Partner and support growth/sales efforts

7-9 years of experience within digital media agency function and/or digital media vendor/ad technology platform
Experience as a manager or leader of a team of 5 or more people
Proficiency within DSPs to run Video & Display (Google’s DV360, The Trade Desk,...)
Familiarity and/or proficiency with publisher-side tools (Google Ad Manager)
Proficient user of digital ads trafficking tools (DCM, etc.)
Proficient user of Microsoft Office suite, especially Excel and PowerPoint
Digital media strategy and plan development