[Highlands Coffee CPG] Senior Trade Marketing Officer (For GT channel)
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☞ Viet Thai International (VTI)
Ver: 177
Día de actualización: 24-03-2024
Ubicación: Ho Chi Minh
Categoría: Marketing / PR Otra
Posición: Nhân viên
Salario: Cạnh tranh
Educación: Đại học
Experiencia: 3 - 5 Năm
Descripción del trabajo
Main Purpose:
■ The job holder is appointed to manage trade activities including build full year marketing program and activation to grow sustainable revenue on GT channel, understanding the RTD market and block competitors move
■ Experience and passion to learn from Wholesale north and replicate and scale success points from Wholesale north to Wholesale South.
Key Accountabilities
Lead of Trade marketing initiatives to deliver business stratergy / objectives and sales revenue
+ Develop the 12-18 months marketing calendar for GT Channel
+ Develop Innitiatives of trade marketing to recruite and improve consumer off-take
+ Develop and execute activation campaign including POSM distribution
+ Develop right POSM and right sales tool for RSM by seasonal and campaign.
Develop sales promotion program to drive Increamental sales/ profit
+ Collect market information about product, service/ promotions program of competitors in GT channel
+ Ability and agile to unlock sales opportunities for GT channel
+ Develop, execute and evaluate the effectiveness of sales promotion/gift for each promotion campaign
+ Collect feedback from sales staff and customers about the sales promotion program.
+ Ability to evalute program performance with high accuracy
+ Track and report sales promotion’s expensive.
+ Responsible for POSM production and follow up with agency a quality control.
+ Develop a form to guide the implementation, monitoring and evaluation of sales activation program.
+ Produce weekly / monthly / quartly promotion report.
Budget management / Other development
+ Track and control trade marketing budget (including cost optimization) with Head of Trade Marketing and Finance Team
+ Ensure the quality of activities and the compliance of payment process.
Requerimiento de trabajo
Education
+ Bachelor Degree in Economics, Marketing, MBA referred
Experience
+ At least 3-5 years Trade Marketing experience for FMCG brands, competitor based is a plus.
Work related skills
+ Sales & Marketing / Analysis skill
+ Strategic thinking / Problem Solving Skill
+ Foundation / professional
+ GT Channel
+ Strong promotion analysis and evaluation.
Soft skills
+ Leadership, Discipline
+ Strong creative, analytical, organizational and personal sales skills.
+ Strong oral and written communications skills.
+ Ability to manage multiple projects at a time.
+ Excellent in English communication is an advantage / Presentation skills
Beneficio laboral
- Laptop
- Chế độ bảo hiểm
- Phụ cấp
- Nghỉ phép năm
Plazo: 23-04-2024
Haga clic para postularse como candidato gratuito
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