[Highlands Coffee CPG] Senior Trade Marketing Officer (For GT channel)

Viet Thai International (VTI)

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Ngày cập nhật: 14-06-2024

Địa điểm: Hồ Chí Minh

Ngành nghề: Marketing - PR Khác

Vị trí: Nhân viên

Mức lương: Cạnh tranh

Trình độ: Đại học

Kinh nghiệm: 3 - 5 Năm

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Mô tả công việc

Main Purpose:

■ The job holder is appointed to manage trade activities including build full year marketing program and activation to grow sustainable revenue on GT channel, understanding the RTD market and block competitors move
■ Experience and passion to learn from Wholesale north and replicate and scale success points from Wholesale north to Wholesale South.

Key Accountabilities

Lead of Trade marketing initiatives to deliver business stratergy / objectives and sales revenue
+ Develop the 12-18 months marketing calendar for GT Channel
+ Develop Innitiatives of trade marketing to recruite and improve consumer off-take
+ Develop and execute activation campaign including POSM distribution
+ Develop right POSM and right sales tool for RSM by seasonal and campaign.

Develop sales promotion program to drive Increamental sales/ profit
+ Collect market information about product, service/ promotions program of competitors in GT channel
+ Ability and agile to unlock sales opportunities for GT channel
+ Develop, execute and evaluate the effectiveness of sales promotion/gift for each promotion campaign
+ Collect feedback from sales staff and customers about the sales promotion program.
+ Ability to evalute program performance with high accuracy
+ Track and report sales promotion’s expensive.
+ Responsible for POSM production and follow up with agency a quality control.
+ Develop a form to guide the implementation, monitoring and evaluation of sales activation program.
+ Produce weekly / monthly / quartly promotion report.

Budget management / Other development
+ Track and control trade marketing budget (including cost optimization) with Head of Trade Marketing and Finance Team
+ Ensure the quality of activities and the compliance of payment process.

Yêu cầu công việc


+ Bachelor Degree in Economics, Marketing, MBA referred


+ At least 3-5 years Trade Marketing experience for FMCG brands, competitor based is a plus.

Work related skills

+ Sales & Marketing / Analysis skill
+ Strategic thinking / Problem Solving Skill
+ Foundation / professional
+ GT Channel
+ Strong promotion analysis and evaluation.

Soft skills

+ Leadership, Discipline
+ Strong creative, analytical, organizational and personal sales skills.
+ Strong oral and written communications skills.
+ Ability to manage multiple projects at a time.
+ Excellent in English communication is an advantage / Presentation skills

Quyền lợi công việc

  • Laptop
  • Chế độ bảo hiểm
  • Phụ cấp
  • Nghỉ phép năm
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Hạn nộp: 14-07-2024

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