Trade Category Development Manager

Báo lỗi

☞ Công ty Cổ phần Sữa VitaDairy Việt Nam

Lượt xem: 144

Ngày cập nhật: 22-04-2024

Địa điểm: Hồ Chí Minh

Ngành nghề: Hàng gia dụng Khác Thực phẩm/ Đồ uống

Vị trí: Quản lý

Mức lương: Cạnh tranh

Trình độ: Đại học

Kinh nghiệm: 5 - 10 Năm

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Mô tả công việc

A Category Development Manager analyzes data and insights to identify retailer and consumer / shopper trends on GT channel, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.
· Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.
· Define and develop strategies to maximize Category/Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.
· Proposed and executed trade marketing activities and drive go-to-market on growth Category plan on approved budget.
· Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.
· Liaising closely with all relevant brand team members
· Monthly Review and analysis to do the Sales forecast on GT channel activities on Category to propose trade activity plan foreach market needs.
· High level tactical planning.
Conformation:
· Closely track and collaborate with other Marketing team / Customer Development / Supply Planning in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
· Take part in cross-functional Project as required.
· Coperate with cross-functional departments.
· Other tasks are requested by TMM / BOD.

Yêu cầu công việc

· At least 3 years of experience in a similar position in the field of Trade Marketing in FMCG industry.
· Experienced in managing a working group to implement Brand development projects & Trade Marketing activities: new product development and brand activation program (BTL).
· Business understanding: P/L structure knowledge and good knowledge of key consumer/shopper/Sales insights
· Good business sense, Good Interpersonal and Analytical Skill, Good negotiation skill, SMART and Creative mindset
· Problem Solving Skill, Customer Service Foundation, GT & MT Sales experience and DMS knowledge.
· Proficiency in the office computer (Word, Excel, PowerPoint)
· Enthusiastic and proactive spirit at work.
· Strong sense of business and highly result oriented.
· Ambitious to grow, willingness to learn and be excellent in marketing field.
· Well organized and detailed, able to work under high pressure.

Quyền lợi công việc

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Du lịch nước ngoài
  • Đồng phục
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm
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Hạn nộp: 22-05-2024

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