Brand Manager

Báo lỗi

☞ Công Ty TNHH Taisun Việt Nam

Lượt xem: 161

Ngày cập nhật: 04-05-2024

Địa điểm: Hồ Chí Minh

Ngành nghề: Marketing - PR Bán hàng

Vị trí: Quản lý

Mức lương: 40 Tr - 50 Tr VND

Trình độ: Đại học

Kinh nghiệm: 2 - 5 Năm

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Mô tả công việc

- Demonstrate strong business acumen to achieve the assigned brand’s business objective.
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.

* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.

- Distill powerful insights from data and analytics to guide brand activation and content development.

•Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in “real-time”.
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.

Working conditions:

  • Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
  • Working hour: 08:00 - 17:30(Monday - Friday) & 08:00 - 12:00 (Saturday).

Yêu cầu công việc

- University graduate major in Business/Marketing or equivalent.
- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.

*Benefits:

  • Flexible worktime (TSN office);
  • Annual bonus (avg. 1.5 month);
  • Labor day bonus;
  • Mid-Autumn bonus;
  • Absenteeism bonus;
  • Reward for Outstanding employee/dept;
  • Insurance pay on total salary;
  • Free products;
  • Marital/Funeral/Sickness support;
  • Touring trip/Touring fee;
  • Birthday gift;
  • Intl Women days gift;
  • Vietnamese women days gift;
  • Children days gift;
  • Year-end gift;
  • No interest loan for emergent needs;
  • Training on the job.

    • Quyền lợi công việc

    • Laptop
    • Chế độ bảo hiểm
    • Du Lịch
    • Phụ cấp
    • Đồng phục
    • Chế độ thưởng
    • Chăm sóc sức khỏe
    • Đào tạo
    • Tăng lương
    • Công tác phí
    • Nghỉ phép năm
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    Hạn nộp: 03-06-2024

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