Senior Strategic Planner

Vue: 144

Jour de mise à jour: 14-04-2024

Localisation: Ho Chi Minh

Catégorie: Marketing / RP

Niveau: Nhân viên

Salaire: 30 Tr - 35 Tr VND

Éducation: Đại học

Expérience: 2 - 4 Năm

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Description de l’emploi

1. Strategy Planning Independently handle project from A to Z (set objectives, research, strategy development, strategy outcome delivery)

Working with client and internal to understand and clarify the brief/ sharings from client and set the suitable objectives of the projects
Conducting market research, collecting data and analyzing (quantitative or qualitative) to have consumer insights, market and category insights, competitors situation and communication
Building the (communication) strategy direction
Hosting the Internal Briefing section with a clearly defined and convincing strategy brief to account teams, creative teams, media teams and other relating teams
Supporting in developing the idea of marketing campaigns with other divisions if needed
Making presentations to the clients about communication strategy

2. Market research/ survey (from clientss markeƟng strategy or campaign)

Conducting or managing research (quantitative and qualitative), sometimes collaborate with research agency (set research objectives, research design, manage timeline and quality of the research)
Conducting reporting (analyzing data, making report with charts, table, appropriate comments and implications)

3. Organization development

Training or coaching to team members (necessary skills and professional knowledge)
Updating the knowledge and trends about marketing, client’s industry trends, consumer behaviours, case studies, etc

3+ Years experience in strategy planning, have 1-2 year experience in a similar Senior posiƟon is a plus
Demonstrable experience in working experience
Excellent writen and verbal communication skills in English and Vietnamese.
Experiencing in conducƟng and managing research is a plus
Experiencing in FMCG (relating food) is a plus

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