Membership Loyalty Assisstant Manager (Work at District 1, HCMC)

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☞ Techtronic Industries Vietnam (TTI)

見る: 115

更新日: 14-04-2024

場所: Ho Chi Minh

カテゴリー: 売上高 電気通信

レベル: Quản lý

給料: Cạnh tranh

教育: Đại học

経験: Trên 5 Năm

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仕事内容

JOB SUMMARY: This role will contribute to the success of our customer loyalty objectives & membership-related projects. He/She would be responsible in identifying member’s insights by conducting analytics with customer database and driving member acquisition, data capture and loyalty program initiatives in Asia markets.

KEY DUTIES:

• Formulate, implement and optimize member acquisition, retention and loyalty strategies for 10+ regions in Asia through conducting behavioural analyses on Members’ transactional data at portfolio level, estimating revenue impact and referencing to the latest market / industry data

• Manage and optimize member portal and loyalty program, and advocate best data practices, tools and platforms to enrich member profile, enhance segmentation, deliver a personalised experience and drive sales

• Develop relevant, engaging and more personalized contents and offers for members and potential members and monitor customer receptivity of different contents

• Define/refine membership policy, workflow and frameworks, and ensure proper implementations of relevant day-to-day operations in all customer touch points and event procedures to acquire data, optimize loyalty activation program impacts, drive sales from members as well as maintaining customer satisfaction and loyalty

• Work closely with regions and technical teams to monitor member comments and drive necessary enhancements and/or new membership-related initiatives from defining business requirements, conducting UAT to deploying solutions

• Manage & prepare the reporting environment including data sources & quality of imported data.

• Generate monthly reports based on online and offline data to create/refine member personas, understand customer behaviour and journeys, evaluate effectiveness of the loyalty-related activities and draw actionable insights

• Perform other ad-hoc projects as assigned

• Business travel is required

仕事の要件

1. Education: Bachelors degree in Business Administration or relevant disciplines.

2. Experience:

• 4+ years of experience in membership, rewards program, loyalty marketing or similar capacity

• Strong track record in taking commercial decisions based on customer data and local market information where experience in regional role in Asia is highly advantageous

• Experience in project management for customer loyalty program, and creating and implementing long-term membership strategic plans, setting KPI/budgets, following up goals and evaluation

3. Knowledge:

• Strong communication, negotiation, and interpersonal skills

• Logical and analytical mindset to determine and implement workflow, data rules and audience logic

• Proactive, independent, fast-learning and attentive to details

• Excellent verbal and written communications skills to effectively interact and build a rapport with business users and technical teams

• Proficient in both of spoken and written English

4. Functional Skills:

• Experience in Salesforce, Google Analytics, PowerBI and/or any similar solutions is an advantage

• Understanding of customer segmentation, behaviour tracking, data layer, AI, CRM and/or CDP is an advantage

仕事上の利点

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Xe đưa đón
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Nghỉ phép năm
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締切: 14-05-2024

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