Senior Digital Marketing Manager

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be in the top 1% retailers on Amazon US. Based in California with an operation office in HCMC, we have more than 400 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only Amazons sporting goods market but also to enter new e-commerce markets from many regions like Canada, Europe, Japan. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

JOB DESCRIPTIONS

1. Marketing management:

• Take control of all digital marketing managements and lead multiple digital projects at Yes4All.
• Build, manage and expand team of executive and project management for multiple expansion direction in a short period of time.

2. Performance Marketing Operation:

• Build and use a strong digital expertise in Web/search (SEO, SEM) and eCommerce customer journey, marketing platform, CRM, and data (collect, usage, analysis) to plan, create and run paid social and paid search marketing campaigns on digital platforms, mainly on Amazon platforms. Manage overall and detailed budgets for different layer of campaigns
• Ensure the availability of key marketing performance indicators and the dashboard to identify improvements and to share recommendations and best practices with cross-functional groups.
• Proactively working with Sales team and other team to deliver business tactics as a whole, building strong business acumen to deliver excellent digital strategy; measure and improve overall digital performance with an ROI approach.
• Implement a culture of A/B testing to improve your audience, message, and experience to boost search engine marketing (SEM) performance. Proactively monitor and analyze competition within search engine advertising.
• Content and listing optimization for higher conversion rate and sustainable portfolio management

3. Marketing Research, Standardization and Optimization:

• Support the expression of requirements for all marketing profiles (in different markets) and best practices for using reports and building analysis.
• Be knowledgeable of the requirements for compliance to brand, regulatory and other standards.
• Assess, quantify and create highly attractive marketing trends, brand partnerships to generate new company and customer values.

4. Business expansion/ Project management:

• Lead or participate as key member of business expansion projects: new channel, new countries (JP, EU5, UK, CA, MX...), new services...
• Lead or participate as key member of business improvement project: automations, new process, new tools...