Assistant Brand Manager (Global)

视图: 150

更新日: 12-04-2024

位置: Ha Noi

类别: 市场/公关咨询/客户服务

水平: Quản lý

薪水: 20 Tr - 25 Tr VND

水平: Đại học

经验: 2 - 5 Năm

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职位描述

In charge of the brand DNA includes positioning, target audience, content and media guidelines on official channels (website, official social accounts, ecommerce platforms). Lead the production of media materials (moodboard proposal, model and product shooting, work with media team/production partners).
Build plans, calendars and budgets for product lines. Monitor sales revenue regularly to seek growth opportunities. Apply in-time adjustments to marketing strategies and plans to suit changes in the market and competitive situation.
Conduct market and competitor audit monthly (6P) to optimize sales as well as brand awareness in targeted markets. Understand competitors products, marketing strategies, target audience, positioning within the market to identify market gaps or opportunities.
Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the companys vision, strategy and goals.
Develop product portfolio proposal and company profile to support sales.
Liaise with Vietnam brand teamto ensure marketing activities are consistent with other activities and in line with the overall goals of the company.
Coordinate with　T&D department to finalize product and training content as well as deliver training contents on both online & offline.

University graduate, preferably major in Marketing.
Experience across consumer insights, product development, Category & Portfolio Management, Pricing Management.
At least 2 - 5 years’ experience as Senior Brand Manager position, prefer in beauty, healthcare/ high - end products.
Have a good understanding of retail industry, including trends, consumer behavior & lead generation.
Extensive knowledge of North America & Asia beauty and heathcare market.
Good English communications & writing.

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