Digital Marketing Supervisor - Dominos Pizza

View: 176

Update day: 14-04-2024

Location: Ho Chi Minh

Category: Marketing / PR Restaurant / Hotel / Tourism

Position: Trưởng nhóm / Giám sát

Salary: Cạnh tranh

Education: Đại học

Experience: 4 - 5 Năm

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Job description

PLATFORMS & MEDIA (80%) - Dominos Pizza:

Create, initiate, develop and/or implement the short-term and long-term digital marketing strategies, campaigns, and digital activations to increase brand awareness and online revenue (from Web, App, Mini App, etc.) for the brand.
Lead and implement digital marketing approach, including organic and paid media optimization.
Work with Marketing and Operations team to ensure aesthetic to align with usability and accessibility.
Own and maintain site analytics, metrics, and campaign reporting. In depth knowledge of SEO, Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.
Set sales target for each channel follow brand KPIs.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

CRM & LOYALTY PROGRAM (20%) - Dominos Pizza:

Manage the quality and consistency of data capture across all customer touchpoints, including the website, Call Center, stores, and all media activities.
Collaborate with IT team & vendor to build up CRM system and ensure the CRM system provides an effective sales funnel.
Develop and implement CRM/ Loyalty program that drives customer loyalty and retention both online and in store.
Assist brand team in providing consistent user experience across all digital touchpoints.

Bachelor’s degree in marketing or relevant field.
A minimum of 5 years’ experience in a digital marketing or advertising position, at least 2 years at leader/ supervisor level.
Fluent in English and Vietnamese is a must.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience with A/B and multivariate experiments.
Solid knowledge of website/ App analytics tools (e.g., Google Analytics, Google Tag Manager, AppsFlyer, etc.).
Experience in setting up and optimizing Google Ads & Facebook Ads campaigns.
CRM / Automation Marketing experience is a plus

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