Brand Manager - FMCG Company

Vue: 187

Jour de mise à jour: 04-05-2024

Localisation: Ha Noi

Catégorie: Marketing / RP Houseware Autre

Niveau: Trưởng nhóm / Giám sát

Salaire: Cạnh tranh

Éducation: Đại học

Expérience: Trên 2 Năm

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Description de l’emploi

Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Proven working experience as Brand Manager orAssociate Brand Manager or Marketing Manager in FMCG industry
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field

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