Brand Manager - FMCG Company

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☞ PERSOLKELLY Vietnam

Aussicht: 173

Update Tag: 14-04-2024

Ort: Ha Noi

Kategorie: Marketing / PR Haushaltswaren Andere

Position: Trưởng nhóm / Giám sát

Gehalt: Cạnh tranh

Bildung: Đại học

Erfahrung: Trên 2 Năm

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Jobbeschreibung

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Stellenanforderung

  • Proven working experience as Brand Manager orAssociate Brand Manager or Marketing Manager in FMCG industry
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

Job Nutzen

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Nghỉ phép năm
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Frist: 14-05-2024

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