Public Relations Manager

Visualizza: 207

Giorno di aggiornamento: 04-05-2024

Località: Quang Nam

Categoria: Marketing / PR

Posizione: Nhân viên

Stipendio: Cạnh tranh

Educazione: Đại học

Esperienza: 5 - 10 Năm

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Descrizione del lavoro

Leading in the development, implementation and measurement of external and internal Media based communication plans for Hoiana
Collaborate with Brand Communications to develop stories in line with campaigns/promotions or corporate messaging
Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required
Build relationships with key media contacts (especially media in Korea) and identify opportunities to proactively pitch brand and corporate stories
Assist in the development and implementation of Hoiana brand PR programs to support brand building initiatives/innovation/corporate promotions
Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant and consistent with Hoianas brand and overall corporate messaging and positions
Develop FAM tour strategies and target specific medias to invite for a unique experience at our property
Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements

Excellent verbal communication, writing skills, and presentation skills.
Demonstrated knowledge and proficiency with communications and media relations
Strong contacts with travel and related media across Asia (especially Korea)
Familiarity with social media platforms (especially Korean platforms) and social media marketing
Impeccable copy editing abilities (Korean and English a must)
Strong leadership track record
Must have Korean market experience especially in marketing to affluent customers
Have the ability to work well in a team setting; problem solver; have excellent negotiation skills coupled with an ability to move and influence masses of people
Degree level in Marketing, Communications, Business administration or an equivalent combination of education and work-related experience
8-plus years of public relations, communications, marketing, advertising agency or related experience
Prior integrated resort experience an added advantage

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