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[Phở 24] Marketing Manager
错误
☞ Viet Thai International (VTI)
视图: 177
更新日: 04-05-2024
位置: Ho Chi Minh
水平: Quản lý
薪水: Cạnh tranh
水平: Đại học
经验: 3 - 7 Năm
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职位描述
Main Purpose:
- The Marketing Manager role is responsible for ensuring the business marketing and brand health both domestically and internationally, through both the Company owned and franchised networks.
Key Accountabilities:
Brand & Marketing Management
- Develop brand strategies that deliver the desired brand positioning in the market, track brand health
- Create yearly Marketing plan (key activities, budget, headcount,…) for Marketing Department (Brand Communication, Product Management, Local Store Marketing, Merchandising and International market)
- Ensure marketing strategies are developed and executed that deliver a strong customer value proposition, with the correct promotional message, channels and weight
- Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company
- Develop a measuring system for determining the success of each marketing program, manage the quality and effectiveness of campaigns
- Facilitate strategic relationships and partnerships with key industry players, agencies, and vendors
- Build strong, trusting relationships with key colleagues including Business Unit Heads, and cross Functional leaders
Product & Price Management
- Understand key marketing performance metrics and tracking tools to provide competitive analyses, forecasts the consumer/ market trend, then translate the results into actionable insights, influence present and future products
- Develop the menu architecture and manage the overall product development process
- Ensure products are being sold at price points that deliver an optimal mix of traffic and profitability, according to the menu architecture
Financial control
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Drive revenue via ADTC and flagship sales
International/ Franchising
- With other senior executives, identify new business opportunities
- Deliver the brand to international markets via international franchising partners
Team development
- Provide leadership to develop a capable and professional team
- Provide coaching, motivation, educational, and experiential growth opportunities to ensure the engagement of a high-performance team.
工作要求
Education:
- Bachelor’s degree in Marketing or a similar field is required. A masters degree is preferred.
Experience:
- 7+ years’ experience in marketing, communications or public relations
- 3+ years’ experience in a management role
- Industry knowledge – Food Service, QSR, Casual Dining, Consumer Retail, and/or Hospitality Industries
- Proven track records of success in senior marketing roles and in creating marketing campaigns
- Experience with digital and print marketing, content marketing, and social media marketing Experience in franchisee management having knowledge of new product development, performance management, budgeting & Financial concepts
Knowledge of:
- Financial Statements, Marketing ROI
- Customer Segmentation, Acquisition, and Growth
- Consumer Insights & Data Analytics
- Loyalty Program Development
Work-related skills:
- Strong marketing strategist, able to translate ideas into successful implementation plans
- Ability to build trust and influence a broad range of stakeholders – internal, external
- Results-focused – Ability to deliver in a high-pressure environment
- Agile and able to manage multiple initiatives simultaneously
- Proficient in Microsoft Office – Word, PowerPoint, and Excel
Soft skills:
- Strong leadership, critical thinking, decision-making skills
- Excellent presentation & communication skills
- Good problem-solving & change management skills
- Strong Vietnamese & English language skills
工作兴趣
- Laptop
- Chế độ bảo hiểm
- Phụ cấp
- Tăng lương
- Nghỉ phép năm
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最后期限: 03-06-2024
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